Teresa Da Silva Lopes

Teresa da Silva Lopes is professor of International Business and Business History at the University of York and Director of the Centre for Evolution of Global Business and Institutions. Her research bridges international business, business history, and strategy, with a focus on organisational innovation, global firms, and risk governance over the long run. She has been President of the Business History Conference, the European Business History Association, and the Association of Business Historians. She is currently Historian of the Academy of International Business and a Fellow of the Academy of Social Sciences. Her work is widely published in leading journals and major academic presses.

The project

Title: Trademark and Branding Strategies in France, Portugal, and Hungary: A Comparative Historical Analysis of Colonial, Post-Colonial, Socialist, and Post-Transition Contexts

"Trademarks and branding strategies are shaped by political, economic, and historical contexts, reflecting the evolution of market control, state intervention, and cultural identity. This study examines the trademark policies and branding strategies of France, Portugal, and Hungary, three nations with distinct historical trajectories, from the late nineteenth century to the present –France as a long- standing colonial power, Portugal as both a colonial and later post-authoritarian state, and Hungary as a socialist and post-socialist economy. Through a comparative historical analysis, this study highlights how different political regimes shaped brand identity, consumer trust, and international trade strategies. It also considers the role of international agreements (e.g.,Madrid System, TRIPS, EU regulations) in harmonizing trademark laws.By examining case studies from the wines and spirits industry, this study explores brand resilience and identity in contexts undergoing profound economic, political, and social transformations. It also examines how historical legacies continue to influence trademark policies and branding strategies in today’s global economy."

Hosting institution: École des Hautes Études en Sciences Sociales (EHESS)

Selective Bibliography

• da Silva Lopes, Teresa, P. Duguid and R. Fredona (eds.) (2025), Climate Change and Business: A Historical Perspective, London: Routledge, pp.326.
• Amdam, Rolv Petter, Teresa da Silva Lopes, Trudi Herydotter, and Maria E. Mata (2025), ‘The Impact of Deglobalisation and Trade Wars on Industry Dynamics: Norwegian Salted and Dried Cod Fish and Portuguese Port Wine, 1920s-1930s’, Journal of Management Studies (November),
• Camara, Benedita, Teresa da Silva Lopes, and Fredona, Robert (2024), ‘A Mercantilist Brand: The British East India Company and Madeira Wine, 1756-1834’, Business History Review (Spring), 98 (1), 81-118.
• Duguid, Paul, and da Silva Lopes, Teresa (2025), ‘From Whitewashing to Greenwashing (and Back Again),’ in Teresa da Silva Lopes, Paul Duguid and Robert Fredona (eds.), Climate Change and Business: Historical Perspectives (London: Routledge, 261-279. da Silva Lopes, Teresa, Dourado, Bruna, and Souza, Elizabeth (2024), ‘Unbundling the Brand: Differentiation ad the Law in the Brazilian South American Tea Industry’, Business History, 66 (4), 859-83.  
• da Silva Lopes, Teresa , and Tomita, Shin (2022), ‘Trademarks as “Global Merchants of Skill”: The Dynamics of the Japanese Match Industry, 1860s-1930s’, Business History Review, 96 (1), 559-588.